ODL News Watch: Know Your Audience: A Practical Guide to Media Research

Materials
Know Your Audience: A Practical Guide to Media Research
by Dennis List
Written by Dennis List, founder of Audience Dialogue, this book is written primarily for media people in developing countries, and small communications-related organisations in the developed world. According to the author, in order to help readers whose first language is not English, the book is written in a clear, simple style, avoiding slang and academic jargon.

All chapters of the book are available on the website. Most chapters are late drafts of the 2002 edition of the book, plus a few corrections and updates. The printed version is very similar, but includes some corrections, and has a more detailed coverage of some topics.

Table of Contents
Chapter 1: Planning
Chapter 2: Sampling
Chapter 3: Questionnaires
Chapter 4: Fieldwork
Chapter 5: Analysis
Chapter 6: Reporting the findings
Chapter 7: Telephone surveys
Chapter 8: Mail surveys
Chapter 9: Visitor surveys
Chapter 10: In-depth interviewing
Chapter 11: Group discussions
Chapter 12: Monitoring and response cultivation
Chapter 13: Observation
Chapter 14: Co-discovery conferences
Chapter 15: Internet audience research
Chapter 16: Content analysis
Chapter 17: Using research well

Click here for this resource online.

Publisher: Original Books, Wellington, New Zealand
Cost: Free online; paper copy: USD $55.00
Date of publication: January 2005
Number of pages: 312
Language(s): English
Contact:
Dennis List
Audience Dialogue
1 East Tce, Nailsworth
Adelaide, SA 5083, Australia
Tel: +61 8 8269 5321; 0413 795 531 (from Australia)
Fax +61 8 8302 0442; 08 8302 0442 (from Australia)
Click here for online contact options.
Audience Dialogue website

Source: Audience Dialogue website

Placed on the Communication Initiative site February 28 2005.
Last Updated March 05 2007.

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